Jeff Sheets is an Associate Teaching Professor of Communications at BYU. His emphasis is in the Advertising sequence where he oversees the Creative Track and is the Faculty Advisor to the award-winning BYU AdLab. This is a bit of “cyclical serendipity” as Jeff first came to teach at BYU in 2003 and co-founded the BYU AdLab, becoming its first Director for the better part of 10 years. Jeff also served as the Director of the LaycockCenter for Creative Collaboration in the College for 5 years.
Professionally, Jeff has worked from NYC to SLC, with big brands to small start ups, on branding campaigns to new product roll outs and everything in between. He has consulted with Nike, Apple Computer, TaylorMade Golf, Gatorade, UNICEF, and The Church of Jesus Christ of Latter-day Saints.
Jeff and his wife Brooke, both graduates of BYU, have four children and live in Alpine, Utah.
Experiment Upon the Word
Jeff Sheets discusses how he teaches advertising while holding a testimony of the gospel of Jesus Christ. He takes the negative outlook on advertising and shows it in a new light by sharing how faith and works in advertising can become a strength to understanding how the Lord works with us in His model of persuasion. Sheets highlights authentic, real, soul, and accessible as four critical traits in the New Age of Advertising.