In Advertising, Communications

The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards.

“The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab.

The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition.

Screenshot from “Pests Do Not Mess with the Orkin Man!” which won a Gold Cube

BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising.

BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition.

BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work.

Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website.

The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials.

The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website.

Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising.

“One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.

 

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