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AdLab Students Create Video Aimed to Help Homeless During the Holidays

With over 19,000 views just days before Christmas, a video featuring a snowman is inviting people to help the homeless BYU’s student-run ad agency teamed up with the Food and Care Coalition [...]

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New York Field Experience provides experiential learning opportunity for Brooklyn Riepl

22 communications students spent six weeks in the media capital of the world. Brooklyn Riepl plans to work in communications in a big city, but she wanted to get a taste of what it would be like [...]

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BYU ad students sweeping national and international awards shows

A team of BYU students took the top prize in the country’s most competitive student advertising competition — for a project they did not for a class or client, but for fun. It was summer and they [...]

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Professor Sheets Demonstrates the Connection between Faith and Advertising

Jeff Sheets, associate professor of communications, gave the College’s final Faith and Works lecture for the 2016–17 academic year on May 18th. The co-founder of and current faculty [...]

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BYU AdLab Helps Hospital-Bound Kids Play Pokémon GO

Students create experiential technology to help patients explore outside hospital walls When Pokémon GO exploded in mid-July, news articles and social media posts appeared encouraging players to [...]

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Taco Bell ad written by BYU student

The famous saying about the grass being greener on the other side also applies to food. A Taco Bell commercial written by a BYU advertising student captures how easy and tempting it is to steal [...]

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BYU grad makes semi-finals in Doritos Super Bowl Competition

Super Bowl XLVIII is just around the corner, bringing joy to football fans across the country. But for those less-than-enthused about the Broncos-Seahawks matchup, there are clever commercials to [...]

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BYU Advertising Students Win Addy Judges Choice Award

This weekend, a TV spot produced by a team of BYU students won the Addy Judges Choice Award at the AAF’s National Student Advertising Competition in Phoenix, Arizona. The team of students, [...]

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Ad Students Make Pitch to LA Clippers

The BYU advertising capstone classes typically do work for outside clients, but few are the caliber of the LA Clippers. Last fall semester, the BYU ad program and LA Clippers began a working [...]

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BYU Mormon Media Studies Symposium Nov. 8-9 to address Mormon Media Moments

An academic symposium, “Mormon Moment(s) and the Media,” will be held at Brigham Young University’s Conference Center Thursday and Friday, Nov. 8 and 9. The symposium is free, [...]

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