In Faculty and Staff, School of Communications

Disney princesses excite and inspire young girls all over the world, captivating them with beauty, bravery and royal status. This princess frenzy — a hallmark of the childhood experience — also fuels passionate debates about the unrealistic expectations these characters set, especially concerning body image and romantic relationships.

BYU communications professors Tom Robinson, Clark Callahan and Scott Church, along with graduate students Mckenzie Madsen and Lucia Pollock, recently published their research paper “Virtue, royalty, dreams and power: Exploring the appeal of Disney Princesses to preadolescent girls in the United States” which investigates the topic through the eyes of the girls themselves.

“This study is unique because it’s talking about Disney princesses, but it’s not an adult talking about them,” Robinson said. “We’re showing what the young girls themselves think and discovered that they do not all think alike.”

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