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Museum Of Art

'Branding the American West' brings Wild West insights to BYU MOA

When a small group of artists assembled themselves in Taos, N.M., in the early 1900s, they had a few goals. Beyond just capturing stunning Southwest landscapes and imagery, they wanted the world to see it – getting their works traveling was an M.O.

And the works did travel. The “Taos school” became famous, and Taos became a tourist attraction. Filmmakers came there to film their Westerns. In many ways, the region became the symbol of the Western states.

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