Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google.
All because of one man that loves commercials.
“In my heart, I love the idea of advertising,” said Y Digital Director Adam Durfee. “I’m one of the few people that like to watch commercials carefully and see what they are all about.”
Y Digital is a student-run digital marketing agency sponsored by BYU. By the end of 2020, they have worked with over 35 clients and won numerous awards. But back in 2017, the agency was just an idea on Durfee’s dinner napkin.
Read the full story written by Andrew Call at universe.byu.