adam durfee

Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google. All because of one man that loves commercials. “In my heart, I love the idea of advertising,” said Y Digital Director Adam Durfee. “I’m one of the few people that like to watch commercials carefully and see what they are all about.” Y Digital is a student-run digital marketing agency sponsored by BYU. By the end of 2020, they have worked with over 35 clients and won numerous awards. But back in 2017, the agency was just an idea on Durfee’s dinner napkin. Read the full story written by Andrew Call at universe.byu.

Y Digital campaign offers prizes to anyone who pledges to wear a mask on-campus and off-campus

School of Communications professor Adam Durfee was recently recognized as the social media innovator of the year by The Social Shake-Up. The organization holds an annual conference featuring cutting-edge social media techniques and the people behind them. To read more about Durfee's work and the award, visit the School of Communications website.

Last September, the Eagle Mountain and Pole Creek wildfires raged across Utah Valley in September. While firefighters were fighting to contain the fires, BYU’s YDigital Lab Managing Director Adam Durfee was fighting another dangerous force: misinformation. To read more about how Durfee worked with the public information officers and students to contain the spread of fake news and subsequent fear during the fires, continue reading at The Daily Universe.

BYU students have set up an online information hub, organizing the flood of information on two major wildfires that have chased more than 6,000 Utah residents from their homes in recent days. Less than 24 hours after its creation, the Utah County Fire Relief Website had received more than 15,000 visitors. That’s about one new visitor every second. Y Digital Agency Manager Adam Durfee teamed up with BYU students and local volunteers to build a central hub for real-time updates on the Pole Creek and Bald Mountain fires burning just outside Spanish Fork, Utah. Finish reading 'New Y Digital website streamlines Utah wildfire information' at universe.byu.edu.