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BYU Advertising Students Dominate the Student Emmy Nominations

May 23, 2023 04:42 PM
Three Groups of BYU Advertising Students Were Nominated For the ‘Commercial, PSA or Promo’ Category, Guaranteeing A BYU Victory
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Experiential Learning Roundup: July 2022

April 26, 2023 10:33 PM
CFAC Students Travel Internationally to Gain Real-World Experience and Share Their Talents While Studying Abroad
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The College of Fine Arts and Communications Recognizes 16 Outstanding Faculty for Rank and Status Advancements

September 07, 2022 05:23 PM
The College of Fine Arts and Communications Congratulates Faculty Members for Their Rank and Status Advancements
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Experiential Learning Roundup: July 2022

August 05, 2022 10:03 AM
CFAC Students Travel Internationally to Gain Real-World Experience and Share Their Talents While Studying Abroad
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BYU’s AdLab Student Campaigns on Ghana, Immigration and Handimojis Garner National Recognition

December 02, 2020 12:00 AM
Three recent BYU graduates talk about the sacrifice and teamwork that went into creating award-winning advertising projects
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Advertising Students Participate in a Study Abroad from Home

August 14, 2020 12:00 AM
After their original study abroad was canceled,
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BYU Students Set Record at One Club for Creativity Competition in New York

June 25, 2019 12:00 AM
Students from the BYU School of Communications and the Department of Design competed in an event hosted by one of the most prestigious graphic design and advertising organizations in the world BYU design and advertising students dominated at The One Club for Creativity competition held each year in New York City — considered to be one of the top international award competitions for advertising and graphic design students. While the categories for these awards are vast, recognition in even one category showcases excellence in creativity and is a high honor. Collectively, BYU took home a new school record of awards during this year’s One Club for Creativity competition. Six advertising students and one graphic design student received gold for their portfolio submissions — more than any other university. To win a portfolio award, students must submit their best pieces in a portfolio as a single unit, which the judges — approximately 10 industry leaders from various artistic specialities — will look at collectively. This year, The One Club for Creativity reported that there were 8,751 portfolios submitted from designers in 45 different countries. From these submissions, the judges chose 14 gold winners from diverse disciplines, half of which were BYU students. “The portfolio competition in particular is held in such high esteem because they are not just recognizing one piece in your portfolio, but your entire body of work,” said Alexa Spiroff, an advertising student. “To be a portfolio winner means the judges are acknowledging that every piece of work in your book is award-winning.” Cam Tribe and Sara McLaws won for advertising. Connor Dean, Jedediah Thunell, Bentley Rawle and Alexa Spiroff won for film and TV commercials. Laura McNeill won for graphic design. In addition to the seven golds won by BYU students for portfolios, four individual advertising projects won gold, three won silver and one won bronze. They also won five gold cubes, two silver cubes and one bronze cube in the ADC Awards category. In the One Show category, BYU advertising students won one gold pencil, one silver pencil and three merit awards. McCall Keller, another BYU graphic design student, won a bronze cube for his redesign of King Kong Magazine. Nineteen advertising and graphic design projects were merit winners — all contributing to the competition’s ultimate ranking of BYU as the #2 program in the world. BYU advertising professor Jeff Sheets, who is a board member and judge for the One Club for Creativity, was asked to present the portfolio awards and give students their awards on stage. “It was a very fulfilling moment for me personally to be able to present so many awards to our very own BYU students,” said Sheets. “I had witnessed first-hand all of their hard work and creative determination.” Winning such a prestigious award can help students put their names out there and launch their professional careers after they leave BYU. “The One Club is really well known across the graphic design and advertising communities, so to be able to have that on my resume would really help with validating my work,” said McNeill. “I think even the networking that can happen from it is valuable.”
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BYU AdLab Wins Multiple Awards at 2018 Advertising Competitions

June 14, 2018 12:00 AM
The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards. “The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab. The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition. BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising. BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition. BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work. Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website. The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials. The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website. Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising. “One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.
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Professor Sheets Demonstrates the Connection between Faith and Advertising

May 25, 2017 12:00 AM
“Advertising is creative problem solving,” said Sheets, acknowledging that advertising also has the power to persuade for both positive and negative.
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BYU professors, students team up to develop game to teach young students STEM subjects

December 30, 2016 12:00 AM
The College of Fine Arts and Communications and the College of Engineering teamed up to develop an alternate reality game. Tessera: Light in the Dark will be released in January after over a year of development by professors and students at BYU. Tessera: Light in the Dark is an interactive game about a mysterious collective of historically significant innovators, known as “The Tessera,” hunted by an even more unknown character who goes by “S.” Players navigate real-world and online computational thinking puzzles with the help of the ghosts of these famous men and women who are trying to save everything their think-tank stands for from S’s destructive tendencies. “The normal claim from educators is that the devices that we use, like a cellphone or a computer, is distracting from students’ learning,” said Jeff Sheets, Associate Professor of Communications. “An alternate reality game is a great vehicle to use for teachers because it actually reverses those relationships. Students can play this game while learning and having fun by trying to solve the mystery.” A replayable version of the game that can be condensed into a concise teaching unit will become available for classroom and home use after the live release. Teachers and students will have access to the game, both in and out of the classroom, for no cost. The Tessera players will learn principles of computational thinking (CT), which prepares them to better understand problems in computer science and technology fields. This is not a “learn-to-code” game but students who practice CT can become more confident and interested in studying computer programming. “This makes teachers the heroes because they have helped make learning interesting for students,” said Sheets. “The same tools and techniques that are used to distract students are being used to engage them, and this is the winning formula for teaching kids STEM (Science Technology Engineering & Math) subjects in the future. Students will be able to solve a puzzle while learning how to computer program. And we are bringing a little bit of the Arts to teaching STEM, they even call it STEAM now.” The game targets students ages 13-16, but aims to get more girls and minorities interested in STEM subjects. This game could potentially encourage more minorities and girls to become involved in STEM classes and careers in the future by showing them the basics of computational thinking. This game will show students that they already have the skills for computational thinking, including coding, and can encourage them to pursue STEM subjects in the future. The game developers designed a trading card game to go along with the online game because they wanted students to have an all-immersive experience. Players can use famous scientists, engineers, artists and mathematicians to claim innovations and gain higher points to win with the trading cards. Each card has a code that can be used in the online game to play against online opponents around the world. This game is designed to be both educational and fun. BYU faculty members have been working with students over the last year to develop this game. Over 30 students from various programs such as illustration, design, advertising, public relations, animation and film have worked together to create the content and to design the game. “The design of the game is two fold,” said Connor King, BFA Graphic Design student. “There is the puzzle and level design, as well as the art design and player experience, both of which are linked together.” Jeff Parkin, a BYU Theatre and Media Arts professor, and Jared Cardon, owner of partner group Tinder Transmedia developed the overall story arc of the game. Students involved created the levels, puzzles, gameplay and a majority of the art included. “After the levels were built, it was tested to see if things broke, and of course, if it was fun! If our game isn't fun, there is no purpose to making it,” said King. “It might look beautiful, and run without any errors, but if it isn't fun, we missed the mark.” Utah locals have the opportunity to attend a launch party for the game on Tuesday, January 17 from 5-7 pm in the Amber Room at the Museum of Ancient Life at Thanksgiving Point. There will also be a concurrent launch with program partner Computer History Museum in Silicon Valley. The Computer History Museum will host a real-life version of the game in conjunction with the virtual game. To learn more and to receive updates on the game, register on http://thetessera.org.
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BYU AdLab Helps Hospital-Bound Kids Play Pokémon GO

July 27, 2016 12:00 AM
Students create experiential technology to help patients explore outside hospital walls
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INTERDISCIPLINARY CFAC PROJECT CONTINUES TO WIN AWARDS

May 22, 2015 12:00 AM
Breaking the Class Ceiling, a College of Fine Arts and Communications interdisciplinary project, has continued on its award-winning run by receiving a gold recognition in the 45th Creativity Student Media & Interactive Design Awards. Across the world, economic and social disadvantages continue to hinder the advancement of hard-working men and women, a concept known as a “glass ceiling,” or the “class ceiling.” A group of BYU students would argue that for Chile, one of the biggest obstacles is free, quality public education. Motivated by personal connections to the people and a sense for the gravity of the situation, an interdisciplinary team of students and faculty from BYU’s College of Fine Arts and Communications, in conjunction with the Laycock Center for Creative Collaboration in the Arts, traveled to the country for two weeks and gathered information about the reform of higher education from students at Universidad Mayor, a Chilean private university. “Being from Chile, this was a great opportunity for me to cover something that I have personally been involved in,” said Ricardo Quintana, one of the students who participated in the project. “This is an important issue and society should be involved in its improvement.” Since compiling and presenting the gathered information, the project has won numerous awards and highlights the learning opportunities available to students at BYU’s College of Fine Arts and Communications. Quintana added, “Our work is significant because it shows how coveted education is outside the U.S., where it typically is not nearly as accessible. Kids and young adults are raising their voices against the government through different forms of protest because they feel they have a right to free education.” This project explicitly asks: should a college education be an implicit right for everyone? No doubt due in part for the hard questions that it asks, Breaking the Class Ceiling has recently been announced as a national finalist of The Society of Professional Journalists 2014 Mark of Excellence Awards and a gold winner in the 45th Creativity Student Media & Interactive Design Awards. “It is great to see that our work is being recognized,” said Shelbi Anderson, another student participant. “I was gratified to hear these stories firsthand, but getting recognized a year after we actually went to Chile makes it feel like we have had an impact after the fact.” These awards were given based on excellence in challenging criteria. For the Creativity International Award alone, entries came from 16 countries, 2 Canadian Provinces and 20 U.S. States. Student participants included: Shelbi Anderson (Journalist) Ricardo Quintana (Cinemaphotographer) Jared Jakins (Cinemaphotographer) Jeff Wade (Graphic Designer/Web Support/AV Support) Faculty advisors included: Brent Barson Jeff Sheets Ed Carter
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Collaborative Creativity at its Finest: Contributing to the game on and off the field

December 11, 2013 12:00 AM
Few universities enjoy the international name recognition of BYU, as proven by the recent triumph in the Hyundai Lens of Loyalty film contest in December 2013. This fall, Hyundai Motor Company challenged 25 universities ranging from the west to east coast including heavy hitters such as Oregon, Michigan and Florida to the film contest. After submitting a one-page treatment for a film, seven finalists were chosen to produce the final product, and were funded $10,000. Of the finalists, BYU was awarded the additional $10,000 prize by a panel of judges for its recent five-minute film highlighting BYU football fans around the world. The film was then created, produced, and edited by an innovative student team at The Laycock Center for Creative Collaboration. The team included students from all disciplines, including advertising, film and music. Students Dustin Locke headed the effort as advertising director, with Layne Russell as film director. The aim was for students to showcase football-related traditions unique to their school, according to a press release by Hyundai Motors. “We thought about it and unfortunately BYU can’t compete with tailgating,” explained Locke, advertising major. “But the one thing that sets us apart is reach and the fact that we bring a lot of people to away games.” The idea then developed to let the fans speak for themselves about their passion for BYU. “We have a uniquely true world-wide following here at BYU,” said Jeff Sheets, director of The Laycock Center. “We then cross-sourced and looked for the most unique and insightful fans to be featured.” Fans from as far away as Hawaii, London and South Africa were featured in the short film. One man, a foot cancer amputee living in Barcelona, Spain, proudly wears his BYU emblazoned prosthetic to show he bleeds blue. Another couple in Hawaii installed one of the first satellite dishes on the island in order to see the BYU football games. They then proceeded to invite their neighborhood to watch the Cougars fight their way to victory over the years. “It was a cool experience for us to go across the world and talk to BYU fans. I don’t get to play on the BYU football field, so it is cool to do something for the team,” commented Locke with a wry grin. Incredibly, the team put together the entire production, from recruitment of fans to editing in only two and a half weeks. Students worked night and day to put together the film, while scrambling to get homework done between traveling around the world. The dedication in these un-paid students embodies the mission of the Laycock Center to facilitate a collaborative environment for creative ideas and stunning talent. As Vanessa Mckenna, advertising major, excitedly exclaimed, “It’s all about collaboration!” and a literal love of the game on and off the field.
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BYU Ad Lab first student agency to win top professional award

February 18, 2011 12:00 AM
The prize: A Bronze Pencil from the One Show Entertainment
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