BYU Advertising Professor Jeff Sheets Brings His “Book of Mormon Experiment” to Germany
Roughly 2,500 people — a vast majority of whom are not members of The Church of Jesus Christ of Latter-day Saints — read a page of the Book of Mormon at the 2024 Frankfurter Buchmesse, or Frankfurt Book Fair.
The Frankfurt Book Fair is the largest trade fair for books in the world, with over 230,000 attendees this year from Germany and beyond. The Church sponsored a booth that invited attendees to participate in what is called the “Book of Mormon Experiment” as well as discover their heritage through FamilySearch, according to a release on ChurchofJesusChrist.org and the Church’s Europe Newsroom.
The Book of Mormon Experiment invited nonmembers to read one page of the Book of Mormon and mark each reference to God or Jesus Christ, with the intent to help participants come to their own knowledge of the truthfulness of the book.
“Each person gets to know for themselves that the Book of Mormon is another testament of Jesus Christ, because they’ve read the words, they’ve seen the pages, and then they can share with us what they’ve learned,” said Jeff Sheets, creator of the experiment and a Brigham Young University professor.
Read the full Church News article by Leah Haynes here.