Students and mentors from BYU’s AdLab won awards from the international ANDYS and Clios and national ADDYs
This year, students from the BYU AdLab won dozens of awards from three prestigious award organizations — the ANDYs, the Clios and the ADDYs.
“Considering the difficult and unique year we have all experienced with COVID-19 and the associated challenges of producing great advertising, we have had a remarkable showing in awards competitions,” professor Jeff Sheets said. “The judges commented how the student work was exceptional. They said they have never seen such great thinking and powerful executions from student categories in other judging they have done.” 2021 ANDYS Awards Winners The North Face - Return CocaCola - Infinity Bose - Dreams Sparknotes- Summarized Verizon - We All Call Home 16 Shortlisted Entries 2020-2021 Clios Awards 7 top winners: Gold Student Film - LA Times Silver Student Innovation – Handimojis Bronze Student Film Craft Copywriting – NIVEA Bronze Student Film Craft Editing - LA Times Bronze Student Film Craft Editing – EJI Bronze Student Digital/Mobile – Handimojis Bronze Student Social Media – Devacurl Clios 2020 Shortlist (2 years of work, announced in 2021) AAF ADDY Awards The American Advertising Federation (AAF) ADDYs are the largest national competition with over 30,000 entries. It is a three-stage competition, with a Utah set of winners, a regional/district set of winners and a national competition. 2021 AAF District Best of Show L’Oreal - Made of Gold Gold District Winners: American Girl - More Than a Doll L'Oreal - Made of Gold L'Oreal - Made of Gold Silver District Winners: Roomba - Less Dirt, More Zen American Girl - More Than a Doll Soundcloud - Create Puma - Stand BYU Track & Field L'Oreal - Made of Gold AAF Utah Best of Show: Ralph Lauren - Made To Be Loved Gold Heinz - Makes the Meal London Underground - Bridge the Gap Sparknotes - Summarized Medela - Modern-day Madonna BYU Track & Field Barnes and Noble - Browse On Hidden Valley Ranch - Hits the Spot Barnes and Noble - Browse On Banza - Same But Different Ralph Lauren - Made To Be Loved Silver Roomba - Less Dirt, More Zen Teen Vogue - Hey Sis Sparknotes - Lord of the Flies Sparknotes - Summarized La Croix - Performance Art Happy Socks - Get With Your Feet American Girl - More Than a Doll Adidas - Hope Continues Black Diamond - I Am This Mountain L'Oreal - Made of Gold WHO - 20 seconds Banza - Same But Different Simply Almond Milk - Happy Tears L'Oreal - Made of Gold American Girl - More Than a Doll Puma - Stand Lactaid - Feast Fearlessly L'Oreal - Made of Gold See Us Soundcloud - Create Ralph Lauren - Made To Be Loved Little Caesars - Hot 'n Thready Black Diamond - I Am This Mountain The North Face - Return Google Nest - Project Euphonia American Girl - More Than a Doll Puma - Stand Ralph Lauren - Made To Be Loved