Public Relations Alum Played Key Role in Church's Olympic Outreach in Paris
Anticipating an opportunity to strengthen the rising generation throughout France with the Olympic Games coming to Paris, the French leadership of The Church of Jesus Christ of Latter-day Saints knew that they had to act fast. Leaders submitted a plan to the European Central Area to organize a committee of many stalwart members throughout France to provide faith-filled opportunities to highlight the accomplishments of athletes who are Church members.
BYU School of Communications public relations alum Karen Bybee and her husband Jeff Holdaway currently serve as senior missionaries in Geneva, Switzerland working with the United Nations to build bonds with country diplomats and leaders for the Church.
Living 340 miles from Paris initially made it difficult for the couple to fully contribute to some location-specific discussions, so they made a site visit to the French capital. They visited many fan zones, stadiums under construction and Church buildings where members meet on Sundays. Oriented to the city and the Church’s needs during the event, they were better equipped to support the committee.
Read the full Daily Universe article by Parker Smith here.