Married Artists Ashley and Evan West Combined Their Skills to Create an Animation for LG Electronics That Was Featured in Times Square
LG Electronics USA announced the winners of its “LG Wonderbox Showcase,” a unique creative competition for college-level art students that encourages innovative approaches to communicating their ideas via 3D digital art that illustrates the spirit of LG’s “Life’s Good” brand promise.
Taking home first place for their submission, “Rocket Ship,” is a married couple from Utah – Evan West from Utah Valley University and Ashley West from Brigham Young University. Evan is a motion designer who wants to pursue his love for animation and design working at a top-tier motion design studio, and Ashley is an illustrator, textile artist and clothing designer.
“We wanted to participate in the LG Wonderbox Showcase because it was an exciting way to combine our talents,” said West. “Our artwork features a rocket on an exciting journey through space. The theme of space travel represents forward progress in all aspects of life. As we have worked to achieve lofty goals and tackle challenging problems, our vision of who we can become is expanded and we come to better understand what our purpose is on this earth. We want to continually explore uncharted territories, innovate to find solutions to life's problems, and share beautiful creations with the world.”
The winning artwork was revealed on LG’s billboard during a celebration at the Marriott Marquis in Times Square. The students, families, friends and judges flew in from around the country to see the original content displayed for the first time.