In Lectures, School of Communications

Abe Gong focused on the once-in-a-lifetime opportunities that guide individuals’ lives during the Fall 2019 Beckham Lecture. (Benjamin Williams)

BYU School of Communications students, professors and alumni joined together for a catered lunch and a motivational lecture on Friday, Sept. 20

Public relations graduate Abe Gong was the guest speaker at the Fall 2019 Beckham Lecture, a semi-annual lecture given by a communications alumni or professor to students. He is currently the CEO of Superconductive Health and was chosen for his innovations in healthcare research. Gong focused on the once-in-a-lifetime opportunities that guide individuals’ lives — both professionally and personally. 

The once-in-a-lifetime opportunities that have happened in Gong’s life include his undergraduate education at BYU, his masters degree at the University of Michigan, various job opportunities and creating a family with his wife.

Gong noted that people typically say “seize the opportunity” when encouraging others to take chances that could lead to positive growth, but he argued that the word “seize” has a sudden, forcible and grasping feeling that inhibits personal responsibility for opportunities. 

Instead, Gong believes that students should think of the phrase as “cultivate the opportunity.” As individuals seek to cultivate opportunities in their lives, they will create and shape life-changing trajectories and events. 

Read the full story at comms.byu.edu.

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