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School Of Communications

AdLab Awards Roundup | Spring 2021

Recognition after recognition, the BYU AdLab keeps taking the prize

During any given fall or winter semester, the AdLab will win award after award and even in a spring term, it’s no different. The School of Communications advertising students continue to thrive with the following awards announced during Spring 2021: The AdLab was ranked the #1 school of 2021 by the One Club School of the Year award. They were ranked the #2 school in 2018, 2019 and 2020. “This is a huge accomplishment for the program and in a really difficult year with the pandemic, to be able to produce this many award winning projects, we have seen tremendous blessings!” said professor Jeff Sheets. Effie Collegiate The Effie Collegiate program is modeled after the Effie United States competition and serves to educate, inspire and recognize tomorrow’s marketers. First Place Winners: Bose - Make Your Future Sound The Telly Awards The Telly Awards is a premier award recognizing achievements in film and television. This year, the AdLab won 25 of these exceptional awards. “That’s a pretty rare and special achievement, and yet to do that in a pandemic year with all of the challenges and restrictions, that’s nothing short of remarkable! We are so grateful to the school leadership, the donors and faculty and staff in the Ad Sequence who helped the advertising students create some amazing work this year with grants, funding for entry fees, and mentoring all along the way,” Sheets said. Gold Winners for Online Commercial: Life's Journey - Ford The North Face - Return Silver Winners for Online Commercial: Carhartt - The Hands that Feed You EJI - Know Us Jordan - Find Your Court Sharpie - Not Destiny Bronze Winners for Online Commercial: Burger King - Searching for Real Husqvarna - It Takes Nerve JBL - Embrace the Noise Moleskine – Memories Muscle Milk - Special Fuel for Special Moves Subway - Your Way Gold Winners for Branded Content: Bose - Dreams EJI - Know Us Life’s Journey - Ford Medela - Modern Day Madonna Right Guard Silver Winners for Branded Content: Nivea - The In-Between SoundCloud - Our Platform, Your Stage Puma - Stand Bronze Winner for Branded Content: L’Oreal - Made of Gold Silver Winners for Social Video: Banza - The Same, But Different Masterlock - Inconveniently Secure Bronze Winner for Social Video: Michaels - For All Kinds of Crafts Bronze Winner for Promotional Video: Coca-Cola - Infinity One Club Awards The One Club is one of the world’s more prestigious non-profit organizations to recognize work in advertising, digital marketing and design. One Club Portfolio Awards: Rebekah Baker Caleb Blackhurst Harrison Brownell Asher Huskinson Liv Johnston Josh Lee Joseph Nugent Tyler Richardson Derek Steele