advertising

data-content-type="article"

The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards. “The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab. The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition. BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising. BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition. BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work. Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website. The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials. The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website. Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising. “One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.

data-content-type="article"

22 communications students spent six weeks in the media capital of the world. Brooklyn Riepl plans to work in communications in a big city, but she wanted to get a taste of what it would be like before she graduated. The School of Communications’ New York Field Experience provided that opportunity. The New York Field Experience is available for students majoring or minoring in communications. Riepl and her fellow classmates spent six weeks in the Big Apple attending classes, exploring the city and learning about the professional communications industry. Riepl fell in love with advertising after taking a prerequisite advertising course that introduced her to the field. She believes advertising is the best way to channel numbers, strategy, research and executing data to engage an audience. Riepl and her peers had the opportunity to attend a networking event with BYU alumni working in communications in NYC. Calling it her most influential experience in New York. “It’s one thing to daydream about living in the city and working at an agency, but actually talking to people who were in my place at one point — seeing where they are now, where they’re working and how they got there — was helpful,” Riepl said. “I was amazed to see the reality of their dreams coming true.” Riepl said living in New York made her excited to enter the professional world, but it also provided a reality check to help her see what it takes to live in such a big city and to fit into the career world. Riepl said her hands on experience in New York added to her educational experience by helping her look beyond her grades and focus instead on piecing together what she wants to do and why she wants to do it. “Experiences like going to New York help you gain experiences and skills that prepare you for your career,” Riepl said. “It’s so exciting, and college is the perfect time to capitalize on those experiences. I’d encourage everyone to go, a million times over, it was so fun and I learned so much!” Learn more about Riepl’s experience in the Big Apple at nybyu.com.

data-content-type="article"

Few universities enjoy the international name recognition of BYU, as proven by the recent triumph in the Hyundai Lens of Loyalty film contest in December 2013. This fall, Hyundai Motor Company challenged 25 universities ranging from the west to east coast including heavy hitters such as Oregon, Michigan and Florida to the film contest. After submitting a one-page treatment for a film, seven finalists were chosen to produce the final product, and were funded $10,000. Of the finalists, BYU was awarded the additional $10,000 prize by a panel of judges for its recent five-minute film highlighting BYU football fans around the world. The film was then created, produced, and edited by an innovative student team at The Laycock Center for Creative Collaboration. The team included students from all disciplines, including advertising, film and music. Students Dustin Locke headed the effort as advertising director, with Layne Russell as film director. The aim was for students to showcase football-related traditions unique to their school, according to a press release by Hyundai Motors. “We thought about it and unfortunately BYU can’t compete with tailgating,” explained Locke, advertising major. “But the one thing that sets us apart is reach and the fact that we bring a lot of people to away games.” The idea then developed to let the fans speak for themselves about their passion for BYU. “We have a uniquely true world-wide following here at BYU,” said Jeff Sheets, director of The Laycock Center. “We then cross-sourced and looked for the most unique and insightful fans to be featured.” Fans from as far away as Hawaii, London and South Africa were featured in the short film. One man, a foot cancer amputee living in Barcelona, Spain, proudly wears his BYU emblazoned prosthetic to show he bleeds blue. Another couple in Hawaii installed one of the first satellite dishes on the island in order to see the BYU football games. They then proceeded to invite their neighborhood to watch the Cougars fight their way to victory over the years. “It was a cool experience for us to go across the world and talk to BYU fans. I don’t get to play on the BYU football field, so it is cool to do something for the team,” commented Locke with a wry grin. Incredibly, the team put together the entire production, from recruitment of fans to editing in only two and a half weeks. Students worked night and day to put together the film, while scrambling to get homework done between traveling around the world. The dedication in these un-paid students embodies the mission of the Laycock Center to facilitate a collaborative environment for creative ideas and stunning talent. As Vanessa Mckenna, advertising major, excitedly exclaimed, “It’s all about collaboration!” and a literal love of the game on and off the field.

data-content-type="article"