public relations

BYU students have set up an online information hub, organizing the flood of information on two major wildfires that have chased more than 6,000 Utah residents from their homes in recent days. Less than 24 hours after its creation, the Utah County Fire Relief Website had received more than 15,000 visitors. That’s about one new visitor every second. Y Digital Agency Manager Adam Durfee teamed up with BYU students and local volunteers to build a central hub for real-time updates on the Pole Creek and Bald Mountain fires burning just outside Spanish Fork, Utah. Finish reading 'New Y Digital website streamlines Utah wildfire information' at universe.byu.edu.

Y Digital, a student-run digital- and social-media agency, opened a year ago, with the goal of preparing BYU communications majors and minors for a digital-first professional world. And over the past year, more than 60 students have done social-media analytics, social-media listening, digital-media production, content creation and search-engine marketing for such real-world clients as Pepsi Co., Marriott International, Subaru and the NBA. 'The more society turns to the internet, the more we need people who are savvy with the internet and technology to produce work for companies,' said Adam Durfee, public relations instructor and the lab’s director. And he’s passionate about helping students become savvy. “We have a whole range of skills — advertising, strategic messaging, writing, pitching, design and video — we help students put together to coexist online. That great writing is nothing without great visual. That great video is nothing without great targeting. Those are the connections we want them leaving with.” Read the rest of the story on news.byu.edu.

Convocation for the School of Communications will take place at 2 p.m. on April 27

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