school of communications

Convocation for the College of Fine Arts and Communications will take place at 11 a.m. on August 17

The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards. “The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab. The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition. BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising. BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition. BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work. Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website. The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials. The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website. Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising. “One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.

Y Digital, a student-run digital- and social-media agency, opened a year ago, with the goal of preparing BYU communications majors and minors for a digital-first professional world. And over the past year, more than 60 students have done social-media analytics, social-media listening, digital-media production, content creation and search-engine marketing for such real-world clients as Pepsi Co., Marriott International, Subaru and the NBA. 'The more society turns to the internet, the more we need people who are savvy with the internet and technology to produce work for companies,' said Adam Durfee, public relations instructor and the lab’s director. And he’s passionate about helping students become savvy. “We have a whole range of skills — advertising, strategic messaging, writing, pitching, design and video — we help students put together to coexist online. That great writing is nothing without great visual. That great video is nothing without great targeting. Those are the connections we want them leaving with.” Read the rest of the story on news.byu.edu.

Student speakers express gratitude for difficult paths and look forward to promising futures

Convocation for the School of Communications will take place at 2 p.m. on April 27

Convocation for the School of Communications will take place at 2 p.m. on April 27

Convocation for the School of Communications will take place at 2 p.m. on April 27

School of Communications Professor Kevin John shared three biometric techniques that can improve the accuracy of self-reporting studies in 2018 Beckham Lecture

BYU advertising and commercial music video advertisement impresses industry professionals and wins students $10,000 scholarship

Communications Professor Kevin John will present the first lecture following the passing of Emeritus faculty Ray Beckham

With over 19,000 views just days before Christmas, a video featuring a snowman is inviting people to help the homeless

News media students met and learned from journalists who were once in their shoes

The second lecture in this year’s annual Beckham Lecture series will be given by BYU alumnus Brent Anderson

Samantha Clark Forrest chose to study journalism because she loves writing and telling stories. She loves the changing and adapting environment that news media offers and she enjoys learning how technology is changing media. Her first hands on reporting experience was writing for The Daily Universe (Comms 321) where she went to the Utah Capitol every week to interview various state senators and legislators about their committees and bills. The experience taught her about politics and helped build her writing portfolio. While in the program, Forrest enjoyed getting to know and work with the other journalism students. A pivotal moment was the hands on experience she gained at the School of Communications New York Internship program where she had experiences that changed her life. “I met so many lifelong friends, worked for the news startup Bold TV, and also attended Broadway shows,” Forrest said. “The experience taught me a lot about myself and really pushed me outside of my comfort zone. I will definitely always remember my time living in New York City.” Forrest benefitted from working closely with professors who helped influence her experience and goals. After graduation, Forrest plans to move to San Francisco and work in communications. “You can do anything you set your mind to if you work hard,” Forrest said. “My advice for students would be to start networking and making an effort to get to know your peers and professors.” What are you looking forward to after graduation: “I am excited to put my education to use and live in a big city.” What was the most meaningful class you took at BYU? “Student Development 317. The sole purpose of this class was to prepare me for the workforce. I learned how to perfect my resume, apply for jobs, and write a cover letter. It was definitely a class that prepared me for graduation.” Movie title for your life: “‘Confessions of a Teenage (College) Drama Queen.’ I am a very dramatic but passionate person.” If you could have a toy designed after you: “A Kate Spade-fidget spinner. I love fashion and I can’t sit still.” How did your professors impact your education? “In some way or another, every professor I had impacted my education. I am a very hands on student so I feel like I had a lot of interaction with many professors. The professors that impacted my education the most were: Joel Campbell (Journalism), Quint Randle (Journalism), Kevin Kelly (New York Internship), and Christina Johnson (Print Publishing).”

22 communications students spent six weeks in the media capital of the world. Brooklyn Riepl plans to work in communications in a big city, but she wanted to get a taste of what it would be like before she graduated. The School of Communications’ New York Field Experience provided that opportunity. The New York Field Experience is available for students majoring or minoring in communications. Riepl and her fellow classmates spent six weeks in the Big Apple attending classes, exploring the city and learning about the professional communications industry. Riepl fell in love with advertising after taking a prerequisite advertising course that introduced her to the field. She believes advertising is the best way to channel numbers, strategy, research and executing data to engage an audience. Riepl and her peers had the opportunity to attend a networking event with BYU alumni working in communications in NYC. Calling it her most influential experience in New York. “It’s one thing to daydream about living in the city and working at an agency, but actually talking to people who were in my place at one point — seeing where they are now, where they’re working and how they got there — was helpful,” Riepl said. “I was amazed to see the reality of their dreams coming true.” Riepl said living in New York made her excited to enter the professional world, but it also provided a reality check to help her see what it takes to live in such a big city and to fit into the career world. Riepl said her hands on experience in New York added to her educational experience by helping her look beyond her grades and focus instead on piecing together what she wants to do and why she wants to do it. “Experiences like going to New York help you gain experiences and skills that prepare you for your career,” Riepl said. “It’s so exciting, and college is the perfect time to capitalize on those experiences. I’d encourage everyone to go, a million times over, it was so fun and I learned so much!” Learn more about Riepl’s experience in the Big Apple at nybyu.com.

Fischer's career includes 17 years as an instructor at three different universities. BYU alumnus, Kenneth A. Fischer, was awarded the prestigious Edward L. Bliss Award for Distinguished Broadcast Journalism Education, the second BYU alumnus to receive the award. Fischer attended BYU in 1982 while obtaining a masters degree in Communications. While at BYU, Fischer worked directly with Thomas A. Griffiths, an emeritus member of the Communications faculty, who also received the Ed Bliss award in 2004. “This is a humbling honor to be included on a list with Walter Cronkite’s writer/producer Ed Bliss and my own BYU mentor Professor Griffiths,” Fischer said. Dale Cressman, associate professor in the BYU School of Communications, said it is quite the achievement to win the award, let alone to follow in the footsteps of a professor who has also won the award. Cressman solicited letters of support and wrote the nomination cover letters for both Fischer and Griffiths. Cressman said the “Ed Bliss” award is the most prestigious award for a broadcast journalism professor to receive. According to Cressman’s experience, winners usually have to be re-nominated over a period of several years until they are chosen. “It is very unusual—and possibly unprecedented—for a teacher and his student to both win this award. And it is noteworthy for two award winners to come out of BYU,” Cressman said. The award comes from the Electronic News Division of the Association for Education in Journalism and Mass Communication, also known as AEJMC. The award is given to broadcast journalism educators who have made “significant and lasting contributions to the field,” according to the Electronic News Division’s website. Fischer’s nominating team made a case for him to receive the AEJMC educator award based on his teaching and service work. “I wish to suggest that Ken Fischer is the consummate unsung hero in the academy. He is selfless, generous, and dedicated, yet he does not draw attention to himself, nor is he quick to claim credit,” Cressman stated in his nomination letter for Fischer. “This is a professor completely without pretense, yet driven to serve his students, his colleagues, and his academic committee.” Fischer was first introduced to BYU by Lee Scanlon, a professor Fischer worked with as an undergraduate student at California State University, Fullerton. Scanlon, who received his PhD from BYU, drove Fischer to Utah in 1978 to visit with Griffiths who was the News Director for KBYU at the time. During the trip, Fischer decided to apply for the BYU communications graduate program. “That visit to BYU and my decision to attend changed the course of my life to this day,” Fischer said. “I have utilized what I learned at BYU in both my professional and academic newsrooms and studio work.” Teaching broadcast journalism helps keep Fischer “alive and fresh” in an industry that provides something new everyday. Fischer is currently a member of the Gaylord College of Journalism and Mass Communication faculty at the University of Oklahoma. He is also working towards obtaining a PhD in Communication. “Dr. Griffiths and my BYU friends have been encouraging throughout the process. They remind me that learning never ends,” Fischer said. “But as far as the award is concerned, I may not be a member of the flock, but like the sign at the ‘Y’ says, ‘the world is our campus, go forth and serve.’” Fischer will be presented with a recognition plaque at a special ceremony on August 10 as part of the AEJMC’s Chicago Conference at NBC’s WMAQ television station. Fischer’s name will also be added to the permanent plaque housed at American University in Washington, D.C.

A team of BYU students took the top prize in the country’s most competitive student advertising competition — for a project they did not for a class or client, but for fun. It was summer and they had a little extra time, so the crew set out to create “something big and cool and different,” said senior Taylor Dahl. Their finished product — a whimsically illustrated and filmed Vespa commercial — took national best of show at Saturday’s Student American Advertising Awards Competition (commonly referred to as the ADDYs). Awards committee chair George Riddell called the competition a “showcase of bright new talent” that provides “a glimpse at the advertising industry of tomorrow.” The best of show award, one of eight national ADDYs BYU received, is a high point in a season of high points for BYU’s ad program. Click here to read more...

“Advertising is creative problem solving,” said Sheets, acknowledging that advertising also has the power to persuade for both positive and negative.