AdLab

BYU AdLab and its Co-Founder, Jeff Sheets, are Recognized for Hardwork and Success in 2023-24 Awards Season

Advertising Students Gabe Bori and Eli Wright Spent One Week in NYC Participating in the Most Promising Multicultural Student Program

Savannah R. Jones Uses Social Media To Create A Music Community

Autumn Linford's Upcoming Book Reveals The Hidden History of Girl Newsies In The 1930s

CFAC Students Are Among Those Awarded Top Ratings and First-Place Prizes at National and International Contests

Natalie Nash Crafted a Printed Book On Documentary Filmmaking as Part of Her Senior Capstone Project

Three Groups of BYU Advertising Students Were Nominated For the ‘Commercial, PSA or Promo’ Category, Guaranteeing A BYU Victory

Drone Footage Shows the Demolition of BYU’s Harris Fine Arts Center

BYU AdLab and Animation Students Take Home a Win After Months of Hard Work

BYU Students Are Sad to See the Building Go But Remember Their Experiences Fondly

How Can One’s Career Aspirations Align With the Will of God? BYU School of Communications Alum Briana Barker Gives Insight.

BYU continues to be well represented at the annual College Television Awards

Jacob Rascon takes the place of his father Art Rascon after 36 years in the journalism business, looking forward to filling the shoes his father wore so well

Irvine looks fondly back on her years at BYU and notes how they prepared her for her current career as a professor and author

BYU CFAC alumni reflect on their return to campus for the Arts & Comms videos

The project, titled “Your Decisions Write Our Stories,” won several awards this year, including a Gold Award at the International Andy Awards and Best in Show at Utah’s American Advertising Federation Awards

What if you were able to work on real-life projects for global brands such as Amazon, Gatorade, Nike and Spotify as a student? Students who work in BYU’s AdLab, a professionally mentored, student-led advertising agency, do just that. Oh, and they are also pretty good at winning awards. Like Emmy-award winning good. Earlier this month, one recent project from the team became the latest to win the Emmy for Commercial, PSA, or Promo from the College Television Awards. The commercial tells the story of a father and son who reconcile their relationship when the father accepts his son for who he is rather than what he wants his son to be. A big reason why the students and faculty in this lab are so successful is their ability to be in sync with the advertising industry and its trends. Most recently, they have embraced the new model of brand storytelling through social advocacy. To do that, professors and advisors encourage students to tap into their personal backgrounds, areas of interest and passion to help brainstorm the next project. See the full article by Aaron Sorenson at news.byu.edu.

Lui — a native of Seattle, Washington — will graduate with a BA in communications with an emphasis in advertising on April 24, 2020