Few universities enjoy the international name recognition of BYU, as proven by the recent triumph in the Hyundai Lens of Loyalty film contest in December 2013. This fall, Hyundai Motor Company challenged 25 universities ranging from the west to east coast including heavy hitters such as Oregon, Michigan and Florida to the film contest. After submitting a one-page treatment for a film, seven finalists were chosen to produce the final product, and were funded $10,000. Of the finalists, BYU was awarded the additional $10,000 prize by a panel of judges for its recent five-minute film highlighting BYU football fans around the world. The film was then created, produced, and edited by an innovative student team at The Laycock Center for Creative Collaboration. The team included students from all disciplines, including advertising, film and music. Students Dustin Locke headed the effort as advertising director, with Layne Russell as film director. The aim was for students to showcase football-related traditions unique to their school, according to a press release by Hyundai Motors. “We thought about it and unfortunately BYU can’t compete with tailgating,” explained Locke, advertising major. “But the one thing that sets us apart is reach and the fact that we bring a lot of people to away games.” The idea then developed to let the fans speak for themselves about their passion for BYU. “We have a uniquely true world-wide following here at BYU,” said Jeff Sheets, director of The Laycock Center. “We then cross-sourced and looked for the most unique and insightful fans to be featured.” Fans from as far away as Hawaii, London and South Africa were featured in the short film. One man, a foot cancer amputee living in Barcelona, Spain, proudly wears his BYU emblazoned prosthetic to show he bleeds blue. Another couple in Hawaii installed one of the first satellite dishes on the island in order to see the BYU football games. They then proceeded to invite their neighborhood to watch the Cougars fight their way to victory over the years. “It was a cool experience for us to go across the world and talk to BYU fans. I don’t get to play on the BYU football field, so it is cool to do something for the team,” commented Locke with a wry grin. Incredibly, the team put together the entire production, from recruitment of fans to editing in only two and a half weeks. Students worked night and day to put together the film, while scrambling to get homework done between traveling around the world. The dedication in these un-paid students embodies the mission of the Laycock Center to facilitate a collaborative environment for creative ideas and stunning talent. As Vanessa Mckenna, advertising major, excitedly exclaimed, “It’s all about collaboration!” and a literal love of the game on and off the field.