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Lifelong Learning: BYU Comms Alum Rebecca Irvine Reflects on Her Education and Career

September 02, 2021 12:00 AM
Irvine looks fondly back on her years at BYU and notes how they prepared her for her current career as a professor and author
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BYU’s AdLab Student Campaigns on Ghana, Immigration and Handimojis Garner National Recognition

December 02, 2020 12:00 AM
Three recent BYU graduates talk about the sacrifice and teamwork that went into creating award-winning advertising projects
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Advertising Students Participate in a Study Abroad from Home

August 14, 2020 12:00 AM
After their original study abroad was canceled,
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AdLab Student Project “Your Decisions Write Our Stories” Dominates Awards Season

July 02, 2020 12:00 AM
The project, titled “Your Decisions Write Our Stories,” won several awards this year, including a Gold Award at the International Andy Awards and Best in Show at Utah’s American Advertising Federation Awards
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BYU’s AdLab claims top spot in two national competitions this month

June 30, 2020 12:00 AM
What if you were able to work on real-life projects for global brands such as Amazon, Gatorade, Nike and Spotify as a student? Students who work in BYU’s AdLab, a professionally mentored, student-led advertising agency, do just that. Oh, and they are also pretty good at winning awards. Like Emmy-award winning good. Earlier this month, one recent project from the team became the latest to win the Emmy for Commercial, PSA, or Promo from the College Television Awards. The commercial tells the story of a father and son who reconcile their relationship when the father accepts his son for who he is rather than what he wants his son to be. A big reason why the students and faculty in this lab are so successful is their ability to be in sync with the advertising industry and its trends. Most recently, they have embraced the new model of brand storytelling through social advocacy. To do that, professors and advisors encourage students to tap into their personal backgrounds, areas of interest and passion to help brainstorm the next project. See the full article by Aaron Sorenson at news.byu.edu.
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Advertising Professor Chris Cutri’s Documentary “To the Extreme” Investigates the World of Extreme Sports

December 02, 2019 12:00 AM
Cutri’s documentary examines the world of extreme sports including socio-economic factors and peak in participation Extreme sports continue to fascinate and entertain the public even after their long history beginning in the 1950s. It is nearly impossible to peel your eyes from the seemingly superhuman feats athletes perform as they fly, jump and twist through the air. Safety is put on the backburner as participants appear to defy human limitations. In recent years, there has been a boom in the popularity of these kinds of sports. Although School of Communications professor Chris Cutri does not participate in extreme sports himself, he is passionate about understanding the spike in participation because of his previous projects focused on the sociology of sports. “These pursuits are becoming more and more common,” Cutri said. “I wanted to find out why.” The documentary — filmed entirely in black and white — was recently picked up by First Run Features — a prominent distributor of independent films based in New York City. Cutri’s film explores the psychology of extreme sports such as wingsuit jumping, ultramarathons and highlining. Read the full article on the School of Communications website.
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The BYU Launchpad

August 05, 2019 12:00 AM
With a boost from BYU’s top-ranked advertising program, students are blasting off—creating iconic campaigns and landing at the world’s most-respected agencies.
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BYU Students Touch Hearts with ‘Handimojis’ Creation for Deaf Community

July 02, 2019 12:00 AM
https://www.youtube.com/watch?v=6I2koKZUFRk BYU students from the School of Communications and the Department of Design came together to create ‘Handimojis’ — an ASL-friendly version of Apple’s ‘Animoji’ BYU students Sam Carlson, Amanda Rasmussen and Coni Ramirez were given an assignment in their advertising class — create an idea that uses technology to connect customers to a brand. The result of this project extended beyond the classroom walls and has encouraged a wider conversation about inclusivity and diversity. Carlson knew he wanted this project to focus on the deaf community because of his deep admiration of American Sign Language and deaf culture — a respect he gained while serving an ASL mission for the Church of Jesus Christ of Latter-day Saints and working as an ASL teaching assistant for BYU. During the brainstorming phase, Carlson proposed to Rasmussen and Ramierez that they use the idea of Apple’s Animoji technology and add the ability to depict hand movement. This would allow users who couldn’t previously use the feature to have access to Animoji technology in a new, exciting and personalized way. In addition to using this for their class project, the team decided to enter ‘Handimojis’ into the Future Lions advertising competition. The challenge for the competition was to “connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.” ‘Handimojis’ fit the goal of the competition, so they decided to make the April 15 deadline. When the team presented the idea of ‘Handimojis’ to their BYU class, they were met with hesitation as many people were under the assumption that it would be impossible for deaf users to be able to hold their phone and use ‘Handimojis’ at the same time. However, the team explained that deaf people already use just one hand when video chatting on the phone. The new feature could be easily integrated into the existing culture. The team enlisted the help of Britta Schwall, a member of the Salt Lake Deaf Community, to sign in the one minute and 15 second video clip. After they finished shooting the footage of Schwall and others from the Salt Lake Deaf Community, there was still an integral part missing — the animation for the ‘Handimojis’ hands. This task proved to be the most challenging aspect of bringing ‘Handimojis’ to life. The three advertising students knew what they wanted but didn’t have the skills themselves to execute the 3D graphics for ‘Handimojis.’ As the team hurried to find someone to do the animation before the upcoming competition deadline, they turned to the Department of Design and its animation students. They eventually got in contact with Emily Ellis, who had just learned in her animation class the exact skills and techniques that would be required to complete the ‘Handimojis’ idea. “Emily was the answer to our prayers,” said Carlson. “With four days until the deadline, she pulled off some kind of magic. Seeing her animation was one of the most beautiful things I’ve ever seen — it was exactly how we imagined it.” Rassmussen took Ellis’ animations and added them into the video only hours before the Future Lions competition deadline. Although the team’s idea didn’t advance in the competition, the team felt proud of their work and commitment to include a group of people that had previously been excluded from using Animojis. Schwall asked the team for permission to share their video on her Facebook to show what she had helped with. While the post was initially intended for Schwall’s immediate family and friends, the post now has over 48k views and 800 shares. Many of the comments on the post ask if ‘Handimojis’ is available for download or mention they weren’t able to find it in the App Store. While this app hasn’t been picked up by Apple, these comments show high interest and appreciation for this idea created by BYU students. “Seeing how the Deaf community reacted to it was more fulfilling than winning any award,” said Carlson. “It was a reminder to me why I first got involved with advertising — there's so much good and positive change we can be a part of.” Read additional coverage at ABC4.
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BYU Professor Brings Joseph F. Smith’s Vision of the Dead to Life in New Film

April 02, 2019 12:00 AM
https://www.youtube.com/watch?v=SKZDTmGU9A0&=&feature=youtu.be BYU School of Communications Professor Kevin Kelly's new film 'I Saw the Hosts of the Dead' will air Sunday, April 7 at 9 a.m. on BYUtv before “Music and the Spoken Word.” The film is a documentary — mixed with a little live action — that explores Joseph F. Smith’s vision and the background behind it. To read more about the inspiration behind the film and what it took to create it, visit the School of Communications website.
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CFAC Alumnus and Brother Find Success with Provo-Based Ice Cream Shop

January 07, 2019 12:00 AM
BYU advertising alum Brandon Barkdull and his brother Blake, a BYU neuroscience student, started their business, Penguin Brothers, while Blake was still in high school. The business started out in a light pink food truck where the brothers learned the in’s and out’s of the food industry. Eventually, they were able to build up their skills and save up enough to purchase a storefront location on Canyon Road and Bulldog. To learn more about the brothers’ journey to success, read more here.
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Dallin Adams on Changing Behavior Through Positive Media

July 24, 2018 12:00 AM
Convocation for the College of Fine Arts and Communications will take place at 11 a.m. on August 17
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BYU AdLab Wins Multiple Awards at 2018 Advertising Competitions

June 14, 2018 12:00 AM
The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards. “The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab. The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition. BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising. BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition. BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work. Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website. The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials. The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website. Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising. “One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.
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School of Communications Convocation Highlights

April 27, 2018 12:00 AM
Student speakers express gratitude for difficult paths and look forward to promising futures
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Britt Thomas on Combining A Love of Culture and Advertising

April 12, 2018 12:00 AM
Convocation for the School of Communications will take place at 2 p.m. on April 27
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BYU Music and Advertising Student Collaboration Earns ANDY Gold Award

April 05, 2018 12:00 AM
BYU advertising and commercial music video advertisement impresses industry professionals and wins students $10,000 scholarship
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AdLab Students Create Video Aimed to Help Homeless During the Holidays

December 22, 2017 12:00 AM
With over 19,000 views just days before Christmas, a video featuring a snowman is inviting people to help the homeless
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Advertising Exec. to Present Beckham Lecture During Homecoming

October 03, 2017 12:00 AM
The second lecture in this year’s annual Beckham Lecture series will be given by BYU alumnus Brent Anderson
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New York Field Experience provides experiential learning opportunity for Brooklyn Riepl

August 06, 2017 12:00 AM
22 communications students spent six weeks in the media capital of the world. Brooklyn Riepl plans to work in communications in a big city, but she wanted to get a taste of what it would be like before she graduated. The School of Communications’ New York Field Experience provided that opportunity. The New York Field Experience is available for students majoring or minoring in communications. Riepl and her fellow classmates spent six weeks in the Big Apple attending classes, exploring the city and learning about the professional communications industry. Riepl fell in love with advertising after taking a prerequisite advertising course that introduced her to the field. She believes advertising is the best way to channel numbers, strategy, research and executing data to engage an audience. Riepl and her peers had the opportunity to attend a networking event with BYU alumni working in communications in NYC. Calling it her most influential experience in New York. “It’s one thing to daydream about living in the city and working at an agency, but actually talking to people who were in my place at one point — seeing where they are now, where they’re working and how they got there — was helpful,” Riepl said. “I was amazed to see the reality of their dreams coming true.” Riepl said living in New York made her excited to enter the professional world, but it also provided a reality check to help her see what it takes to live in such a big city and to fit into the career world. Riepl said her hands on experience in New York added to her educational experience by helping her look beyond her grades and focus instead on piecing together what she wants to do and why she wants to do it. “Experiences like going to New York help you gain experiences and skills that prepare you for your career,” Riepl said. “It’s so exciting, and college is the perfect time to capitalize on those experiences. I’d encourage everyone to go, a million times over, it was so fun and I learned so much!” Learn more about Riepl’s experience in the Big Apple at nybyu.com.
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