advertising

Brent Anderson, an Honored Alumni Speaker for Homecoming Week, Shared More About His Creative Roots

BYU Advertising Strategy Students Win the Annual Media Scholars Case Competition in Washington D.C.

BYU School of Communications Director Mark Callister Urges Students to Record God’s Tender Mercies

Advertising Students Gabe Bori and Eli Wright Spent One Week in NYC Participating in the Most Promising Multicultural Student Program

Three Groups of BYU Advertising Students Were Nominated For the ‘Commercial, PSA or Promo’ Category, Guaranteeing A BYU Victory

BYU’s School of Communications Won Many Awards in 2022, Further Proving the Excellence of the School of Communications

BYU’s School of Communications Won Many Awards in 2022, Further Proving the Excellence of the School of Communications

BYU School of Communications Professor Jason Freeman Investigates the Effects Unboxing Videos Can Have on Children

Irvine looks fondly back on her years at BYU and notes how they prepared her for her current career as a professor and author

Three recent BYU graduates talk about the sacrifice and teamwork that went into creating award-winning advertising projects

After their original study abroad was canceled,

The project, titled “Your Decisions Write Our Stories,” won several awards this year, including a Gold Award at the International Andy Awards and Best in Show at Utah’s American Advertising Federation Awards

What if you were able to work on real-life projects for global brands such as Amazon, Gatorade, Nike and Spotify as a student? Students who work in BYU’s AdLab, a professionally mentored, student-led advertising agency, do just that. Oh, and they are also pretty good at winning awards. Like Emmy-award winning good. Earlier this month, one recent project from the team became the latest to win the Emmy for Commercial, PSA, or Promo from the College Television Awards. The commercial tells the story of a father and son who reconcile their relationship when the father accepts his son for who he is rather than what he wants his son to be. A big reason why the students and faculty in this lab are so successful is their ability to be in sync with the advertising industry and its trends. Most recently, they have embraced the new model of brand storytelling through social advocacy. To do that, professors and advisors encourage students to tap into their personal backgrounds, areas of interest and passion to help brainstorm the next project. See the full article by Aaron Sorenson at news.byu.edu.

Cutri’s documentary examines the world of extreme sports including socio-economic factors and peak in participation Extreme sports continue to fascinate and entertain the public even after their long history beginning in the 1950s. It is nearly impossible to peel your eyes from the seemingly superhuman feats athletes perform as they fly, jump and twist through the air. Safety is put on the backburner as participants appear to defy human limitations. In recent years, there has been a boom in the popularity of these kinds of sports. Although School of Communications professor Chris Cutri does not participate in extreme sports himself, he is passionate about understanding the spike in participation because of his previous projects focused on the sociology of sports. “These pursuits are becoming more and more common,” Cutri said. “I wanted to find out why.” The documentary — filmed entirely in black and white — was recently picked up by First Run Features — a prominent distributor of independent films based in New York City. Cutri’s film explores the psychology of extreme sports such as wingsuit jumping, ultramarathons and highlining. Read the full article on the School of Communications website.

With a boost from BYU’s top-ranked advertising program, students are blasting off—creating iconic campaigns and landing at the world’s most-respected agencies.

https://www.youtube.com/watch?v=6I2koKZUFRk BYU students from the School of Communications and the Department of Design came together to create ‘Handimojis’ — an ASL-friendly version of Apple’s ‘Animoji’ BYU students Sam Carlson, Amanda Rasmussen and Coni Ramirez were given an assignment in their advertising class — create an idea that uses technology to connect customers to a brand. The result of this project extended beyond the classroom walls and has encouraged a wider conversation about inclusivity and diversity. Carlson knew he wanted this project to focus on the deaf community because of his deep admiration of American Sign Language and deaf culture — a respect he gained while serving an ASL mission for the Church of Jesus Christ of Latter-day Saints and working as an ASL teaching assistant for BYU. During the brainstorming phase, Carlson proposed to Rasmussen and Ramierez that they use the idea of Apple’s Animoji technology and add the ability to depict hand movement. This would allow users who couldn’t previously use the feature to have access to Animoji technology in a new, exciting and personalized way. In addition to using this for their class project, the team decided to enter ‘Handimojis’ into the Future Lions advertising competition. The challenge for the competition was to “connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.” ‘Handimojis’ fit the goal of the competition, so they decided to make the April 15 deadline. When the team presented the idea of ‘Handimojis’ to their BYU class, they were met with hesitation as many people were under the assumption that it would be impossible for deaf users to be able to hold their phone and use ‘Handimojis’ at the same time. However, the team explained that deaf people already use just one hand when video chatting on the phone. The new feature could be easily integrated into the existing culture. The team enlisted the help of Britta Schwall, a member of the Salt Lake Deaf Community, to sign in the one minute and 15 second video clip. After they finished shooting the footage of Schwall and others from the Salt Lake Deaf Community, there was still an integral part missing — the animation for the ‘Handimojis’ hands. This task proved to be the most challenging aspect of bringing ‘Handimojis’ to life. The three advertising students knew what they wanted but didn’t have the skills themselves to execute the 3D graphics for ‘Handimojis.’ As the team hurried to find someone to do the animation before the upcoming competition deadline, they turned to the Department of Design and its animation students. They eventually got in contact with Emily Ellis, who had just learned in her animation class the exact skills and techniques that would be required to complete the ‘Handimojis’ idea. “Emily was the answer to our prayers,” said Carlson. “With four days until the deadline, she pulled off some kind of magic. Seeing her animation was one of the most beautiful things I’ve ever seen — it was exactly how we imagined it.” Rassmussen took Ellis’ animations and added them into the video only hours before the Future Lions competition deadline. Although the team’s idea didn’t advance in the competition, the team felt proud of their work and commitment to include a group of people that had previously been excluded from using Animojis. Schwall asked the team for permission to share their video on her Facebook to show what she had helped with. While the post was initially intended for Schwall’s immediate family and friends, the post now has over 48k views and 800 shares. Many of the comments on the post ask if ‘Handimojis’ is available for download or mention they weren’t able to find it in the App Store. While this app hasn’t been picked up by Apple, these comments show high interest and appreciation for this idea created by BYU students. “Seeing how the Deaf community reacted to it was more fulfilling than winning any award,” said Carlson. “It was a reminder to me why I first got involved with advertising — there's so much good and positive change we can be a part of.” Read additional coverage at ABC4.

https://www.youtube.com/watch?v=SKZDTmGU9A0&=&feature=youtu.be BYU School of Communications Professor Kevin Kelly's new film 'I Saw the Hosts of the Dead' will air Sunday, April 7 at 9 a.m. on BYUtv before “Music and the Spoken Word.” The film is a documentary — mixed with a little live action — that explores Joseph F. Smith’s vision and the background behind it. To read more about the inspiration behind the film and what it took to create it, visit the School of Communications website.

BYU advertising alum Brandon Barkdull and his brother Blake, a BYU neuroscience student, started their business, Penguin Brothers, while Blake was still in high school. The business started out in a light pink food truck where the brothers learned the in’s and out’s of the food industry. Eventually, they were able to build up their skills and save up enough to purchase a storefront location on Canyon Road and Bulldog. To learn more about the brothers’ journey to success, read more here.