In School of Communications

With a boost from BYU’s top-ranked advertising program, students are blasting off—creating iconic campaigns and landing at the world’s most-respected agencies.

More than 200 strong, boisterous Brimhall Building residents create impactful messages and effective strategies for real-world clients, squeaking colorful solutions onto whiteboards in their ground-floor workroom. Then they spend every spare dollar on props at thrift stores to make their visions come true.

Logos from the biggest brands—Amazon, Nike, Holiday Inn, Gatorade, Spotify, Doritos, to name just a few of the AdLab’s clients—line the lab’s walls. And a hallway display case brims over with awards; no dust settles on the hardware, which is rotated out with each year’s haul from national and international competitions. 

What’s more, BYU’s advertising alumni have been creative leads for some of the world’s most iconic campaigns. Allstate’s Mayhem character, Apple’s “Welcome Home,” Old Spice’s “The Man Your Man Can Smell Like,” and Gatorade’s “Be Like Mike” remix—all came out of the minds of BYU advertising alumni.

These are heady times for the BYU advertising program, which College Magazine recently ranked No. 1 in the nation. 

Read the article at magazine.byu.edu.

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