The project, titled “Your Decisions Write Our Stories,” won several awards this year, including a Gold Award at the International Andy Awards and Best in Show at Utah’s American Advertising Federation Awards

When BYU advertising student Connor Dean first heard about Dr. Scott Warren, an Arizona State University professor being charged for ‘harboring illegal people’

Although the ad addressed controversial messages about immigration, the students hoped to shed light on humanitarian aid at the border, a topic the group believed many are unaware of. “Border groups such as No More Deaths

“We make decisions based on what we believe ‘truth’ is. Paradoxically, in today’s world truth is harder to find, even though there are more news stations, search engines and resources than ever before,” Dean said. “We won’t discover truth if we rely solely on our own experiences to perceive the world, because people everywhere have extremely different circumstances and realities that we cannot comprehend.” Enoch Lui, who worked as the copywriter for the project, found personal fulfillment from his involvement and the opportunity to use his voice and talents for good. “The project meant a lot to me because I served my mission in Guatemala. I saw a lot of people leave their homes to try to find a better life in the United States,” Lui said. “We weren’t trying to show one side or the other, and we were just trying to give the facts, but we felt like it was an important message to share.” The AdLab had a great impact on the success of the project, as the students were able to bring their creative ideas to life using its resources. Dean was able to benefit from real-world experience in film production.

“As a commercial film producer, you are in charge of the whole production process,” he said. “You need to understand film production, narrative structure and story development as well as handling things like budgeting, casting and scheduling. The AdLab has been so crucial in my education and growth as a producer. We have access to amazing resources such as cinema cameras and editing and coloring software.” Ultimately, “Your Decisions Write Our Stories” sought to bring empathy — not based in political views, but rather real people and stories. “I hope that people can watch this story and form opinions not based on political affiliation or preconceived notions, but on seeing and hearing the stories of other people — especially those who are marginalized,” Dean said. “I hope we can become better at not simply accepting the truths that are portrayed to us by our own culture, but that we can put in the work to recognize the experiences of humanity everywhere.” Watch the full ad here.